【摘要】 电视文化曾经辉煌过，现在说她衰败还为时过早。作为一种全新的社会形态，由互联网营造的文化正深刻地改变着人们已有的社会交往和生存方式。本文在罗列电视文化和互联网文化现象的同时，提出不同文化在社会发展过程中的碰击、困惑，以及如何重构并促进不同文化健康发展等问题。
【关键字】 互联网文化、电视文化、文化、碰击、重构、共存共容
一、电视文化的社会影响
西方曾有实验证实：没有电视，人们几乎无法生活下去。其实质是电视文化对人类生存的影响力。2000年8月份有关媒体报道：“电视塔烧了，俄罗斯痛了”：540米高的莫斯科奥斯坦基塔电视塔失火给莫斯科地区造成的损失是巨大的，且不说别的，仅广播电视中断，就使1500万莫斯科人无法收看电视。没有电视的日字怎么过？且看俄罗斯人的内心“独白”：“我发现，没有电视，似乎我们忽然与世隔绝了一样。”“没有了电视，我的生活忽然出现了一块空白。”“电视是我唯一负担得起的消费。我不知道这么长时间看不到它，我怎么过得下去。”“假如无电视可看的情况继续下去，人们会十分烦恼。”一位妇女按捺不住情绪，竟然因为看不上电视而痛哭失声。可见，人们对于电视的依靠已达了到很深的地步。
有关资料表明，统计至2000年6月30日，我国电视机的拥有量已达31亿台
交互能力
可控性
影响对象（目前）
影响度/影响面
特点（教育方面）
政府参与度（目前）
内容的可信度
传播特点
工具性特点
操作特点卫星、有线和无线网络
严格
以图像为主，辅以解说
影视艺术语言
严格规范视听语言
电视机
正在完善（等待数字化）
易
对不同年龄均具影响
很大/很大
传统、线性
大
大
实时、真实记录、传播一次过（等待数字化后改进）
大众化
易有线网络（目前）
严格与自由
以文字为主、图片
大众文化语言
自由发挥、难以规范
计算机
具较强交互能力
难
（发达地区）青少年、知识界
很深/可能会更大
自由、自主、发散
小
稍逊
实时稍逊、评价即时、信息量大、可随时查阅
比较专业
（对目前而言）有一定要求
Abstract： The appearance of Internet media knocks against traditional media， and especially against TV media greatly. Its influence has been on many aspects such as technologies contained， society structure， society culture， society equilibrium and development.
In general， the word of “civilization” refers to a kind of invisible quality form when a society reaches the comparative superior grade， knowledge， civilization， cultural or historical relics and so on. “Civilization” refers to the sum of substance and spirit wealth created by mankind during the course of society development， which particularly indicate spirit wealth， e.g. Literature， Art， Education， and Science. On the contrary， based on the substance wealth， the cohesiveness of the society spirit would push the progress of science technology and society development ahead.
TV civilization was brilliant not long before， yet it is untimely to say that TV civilization is out－of－date. As a kind of society form， the civilization built by Internet is just shifting human society contact and society living fashion deeply. It is affirmative that Internet has been cultivated the society civilization value. Internet civilization is exactly becoming an important symbol of global trend. However， digital technology not only promotes the developing and growing of Internet rapidly， but also improves TV technology at high speed in the same way.
The paper deems that in the face of favorable circumstances and challenge， we should see clearly that it gives all kinds of media with the same existing chance; and pay close attention to the effect upon society during the time of shifting.
In information society， Internet possess incomparable power. As an implement of the project of “digital city”， digital information and Internet have gradually become an indispensable part of citizen’s daily life. The citizens have been familiar with electronic office， electronic commerce， society insurance system， Internet shopping， network conference， network learning， which are the physical foundations of the formation and development of Internet civilization. It is frequently heard of “the most quick source of information is Internet”， and “chatting room make the youth be reluctant to leave”. Also， it is reported that the main crowd of surfing Internet are the youth， they each own at least one or two e－mail box even more; establish their own game rules on the Internet; use the tongue which only could be understood among themselves. However， it isn’t perfect in every way in current period. One of disappointing truth is that Internet be deemed all pervasive， invisible， which make relationship among people without due consideration and responsibility. Additionally， the fresh and incentive nature of Internet cause young boys and girls to addict in surfing Internet， in other words， students surf Internet and explore blandly， which is more serious than running away home when after－school. Internet technology and its impact on civilization communication have reached the degree that Internet should be recognized and emphasized as one kind of independent civilization， otherwise， it would bring us endless trouble.
Furthermore， the paper deems that we should discriminate the advantages and disadvantages of Internet civilization， and proposed to set up a set of society alarming system. Based on that system we can give advice to and reconcile the society problem. Through making good use of positive experience culminated from Internet civilization and TV civilization development， we could avoid impossible turbulence during the course of society shifting. Only by this， we could improve our society advancement stably and harmonically. TV media will keep its previous predominance continuously because it is punctual， real， immediate and authoritative. While Internet can provide big amount of information， inspect repeatedly and reviewed easily， which could make up for the disadvantage of TV. Since they have their own features and civilization connotation， the TV media and Internet media should be compatible and co－existed for a long time.
Key Words： TV， Internet， Civilization， Knock against， Reconstruct， Compatible co－existed
