自考专本|专升本|高升专|高升本|在职研究生-学历教育网

I can't speak to the technical side of the Obama campaign, but I can talk about the social side of his USE of technology.

First, it enables everyone to get involved. From the second-shift foundry worker to the stay-at-home-mom, any hour of the day you can log on to an Obama site and find ways to volunteer your time. The foundry worker can add an Obama button to his family's web page. The SAHM can cruise online information during her child's naptime and write up a synopsis of the day's events, increasing the Obama-positive chatter. Volunteering isn't just left for the wives club or the local Rotarians who can do a phone bank on Tuesdays and Thursdays between 5 p.m. and 8 p.m. Obama is 24/7 and available to -- how many people in the US are on the net now? Yeah. Available to that many people.

Second, I can tell you right now that I don't remember what McCain's logo looks like. Now, I'm an ex-marketeer, and if there's one thing I do it's memorize logos. But his? Can't recall it. It's not on the net, which is where I spend a large portion of my time. Obama's? It's burned on my brain. It's everywhere online. Sidebars, blogs, ezines, big news outlet pages. If McCain spent more money on his online presence, I suspect his support would be more obvious. But as things are now, just from looking at the Web, McCain looks like an also-ran... and barely one, at that.

Third, I'm getting the impression that the age spread of Obama's supporters is wide. From 19 years of age up, folks are talking about him, tossing $10 his way every payday via one of the Obama donation portals, getting tweets on Twitter and daily updates on Facebook. He's used social marketing to a distinct advantage, and it's helping him increase momentum from a public relations POV. It's high-energy, do-what-you-can-when-you-can. It's sympathetic to the wide spectrum of available volunteer and support hours and dollar amounts.

McCain? Since he's stuck in the old political machine, he is slave to the old ways of fundraising and disseminating information. Money trickles in because tele-raising asks for $100 or more. It feels Big Business, out of touch with the realities of his followers' lives. It feels like CitiBank is calling. Is that really what people want to support? Not in this economy. It's a emotional reaction, not a rational one. But it's a judgment nonetheless.

In light of these three points, it's no surprise Obama has the geeks on a purely social level. They identify with the campaign's mechanism. They see themselves as having a part of that mechanism. They're able to take ownership in it, and in some senses a direct personal sense of achievement (if they've contributed widgets, apps, etc.).

I'm looking forward to your continued writings on this topic.

1505847972	1256358232	1363884583	1902839745	800072298	754854002
中专升大专	中专升本科	高升专	高升本	专升本	自考