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In debates Obama appears unflappable, answering tough questions while maintaining strong eye contact. He doesn't fidget or shake his head when listening to sharp attacks from his opponents. While seated, he leans slightly forward. People will make an impression of you after only a few seconds. Pay attention to what your body is saying (BusinessWeek.com, 4/30/07). Communicate confidence, competence, and control.

A monotonous speaking style lulls the listener to sleep, regardless of the power of the content. Obama knows how to enhance (BusinessWeek.com, 5/16/06) his delivery. Consider these three aspects of his delivery.

1. Pacing. Obama varies the speed at which he speaks. Very few sentences are delivered at exactly the same pace.

2. Volume. In his victory speech after the Iowa caucuses, Obama raised the volume of his speech with each sentence in the following paragraph: "We are one nation. We are one people. And our time for change has come."

3. Pauses. Nothing is as dramatic as a well-placed pause, and Obama knows it. He pauses at key moments to make a memorable impact.

Obama connects with millions of people thanks to his public speaking skills. Consider learning from him to influence your own audience.

Carmine Gallo, a business communications coach and Emmy-Award winning former TV journalist, is the author of Fire Them Up! and 10 Simple Secrets of the World's Greatest Business Communicators. He writes his communications column every week.

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