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Michelle Obama aims to end child obesity in a generation(2)

时间:2012-03-18 07:49来源: 作者:admin 点击:
By Mimi Hall and Nanci Hellmich, USA TODAY WASHINGTON Her daughters were 6 and 9, and Michelle Obama was like any other working mom struggling to juggle office hours, school pick-ups and mealtimes. B
  

By Mimi Hall and Nanci Hellmich, USA TODAY

WASHINGTON — Her daughters were 6 and 9, and Michelle Obama was like any other working mom — struggling to juggle office hours, school pick-ups and mealtimes. By the end of the day, she was often too tired to make dinner, so she did what was easy: She ordered takeout or went to the drive-through.

She thought the girls were eating reasonably well — until her pediatrician in Chicago told her he didn't like the weight fluctuations he was seeing.

EXCERPTS: First lady talks eating, exercise

U.S. MAPS: How environment impacts childhood obesity

"I was shocked because my kids looked perfectly fine to me," Obama says. "But I had a wake-up call." Like many parents, however, "I didn't know what to do."

Today, the self-described "mom in chief" is launching Let's Move, a campaign to help other parents deal with a national health crisis she describes in epic terms.

ON THE WEB: Let's Move public service ads

The goal: to eliminate childhood obesity in a generation.

"It's an ambitious goal, but we don't have time to wait," the first lady said in an interview with USA TODAY in her spacious office in the East Wing of the White House. "We've got to stop citing statistics and wringing our hands and feeling guilty, and get going on this issue."

She says she intends to "sound the alarm" about the epidemic: About 32% of children and adolescents today — 25 million kids — are obese or overweight, according to the Centers for Disease Control and Prevention.

Those extra pounds put kids at a greater risk of developing a host of debilitating and costly diseases, including type 2 diabetes, high blood pressure and high cholesterol.

A 2005 study found that kids today may lead shorter lives by two to five years than their parents because of obesity. Meanwhile, the costs "take your breath away," Obama says.

Obesity costs the country a staggering $147 billion a year in weight-related medical bills, according to government data.

Obama says she will use all the power of her White House pulpit to promote a multifaceted campaign that will include more healthful food in schools, more accurate food labeling, better grocery stores in communities that don't have them, public service announcements and efforts to get children to be more active. Some of her plans, such as tax incentives for businesses, will need congressional approval.

Let's Move (letsmove.gov) aims to do for healthy eating and exercise what the government's anti-smoking campaign did in the 1960s: change how people think about their health.

"The first lady having a huge microphone and a spotlight is really helpful," Health and Human Services Secretary Kathleen Sebelius says. "It's a big health crisis. We need to involve not only the kids but the families."

Ideas grew from a garden

Obama, 46, is announcing the campaign a little more than a year after she and her daughters, Malia, 11, and Sasha, 8, moved into the White House on the day Barack Obama was sworn in as president. Obama said then that she would spend much of her first year in Washington making sure her kids adjusted to their new school and to life being shadowed by the Secret Service.

But the seeds of the obesity campaign were planted months ago — in an organic White House garden she set up with the help of local elementary schoolchildren. And her passion for working on the problem grew.

"The garden was an important first step — just sort of exploring the ideas around nutrition and children," Obama says. "I was curious to find out whether kids connected with this issue if we talked about it in terms of fun and gardening."

And they did. "Kids from urban environments, from households (like) mine, who were raised on fried foods and good, tasty stuff, were fully engaged in the process of planting these vegetables and watching them grow and harvesting them and cleaning them and cooking them and eating them, and writing about how vegetables were their friends," she says. "So we thought we could be on to something here if we make this conversation a national conversation."

BODY IMAGE: Novel helps overweight girls get fit, gain self-esteem

She is taking that conversation to schools around the country, mayors' organizations and the nation's governors. And her campaign has commitments from the nation's pediatricians, children's TV networks and websites such as Nickelodeon and sports teams such as the New York Yankees. Each will do whatever it can do best, she says, to spread the message that it matters what children eat and how much they move.

Yankees centerfielder Curtis Granderson, who will be with Obama at today's announcement, says he wants to encourage kids to do what he did as a child: Put aside the video games and get outside and play. "We didn't realize the importance of it at the time," he says. "But we would be outside for hours at a time having fun."


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