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Obama 36.1%

Apple 27.3%

Zappos 14.1%

Nike 9.4%

Coors 8.7%

McCain 4.5%

Source: Meridia ARS

While Apple's strong second-place showing in the voting surprised no one, lesser-known Zappos' third-place finish probably caught a few off guard. But the online shoe seller is a sexy story because of its practice of pumping the budget it would spend on advertising into its customer service, leading to strong retention.

"Zappos has great customer service, a great business model and it's smart to use the internet as a platform," said Maria Luisa Francoli, CEO of Havas' media agency MPG. "And I love the name."

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Contributing: Jack Neff, Natalie Zmuda

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