That page now does a 301 redirect here:
http://www.whitehouse.gov/administration/president-obama/My assumption is that some people who wanted to googlebomb Bush used the post-2006 “/president” address, which is still causing problems today for Obama, just as I was expecting might happen:
Of course, they [the Bush White House] had to do a redirect. Too many people had bookmarked the former address of the biography. But rather than redirect to the new biography page, they choose to point at the page used by all US presidents — Bush currently, Obama next and future presidents to come.Aside from turning Bush’s search engine problem into a legacy issue for future presidents, the change is also misleading the US public and others. The redirection from the old bio page should lead to the new bio page, not require those using old bookmarks to guess at where the new location is at.
What to do? In looking at my past writings, I realize I never addressed how to handle that “/president” page myself. I don’t think I was expect it to carry much link weight versus the original URL that has been out there so long.
The original page redirects to Bush’s bio, as it should. It might be that it does make sense to keep that “/president” page pointing at whoever is the current sitting president. And they might be forced to inherit whatever linkbombs hit their predecessor in the past.
Related Topics: Features: Analysis | Link Building: Link Bombs
About The Author: Danny Sullivan is editor-in-chief of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land’s SMX: Search Marketing Expo conference series. He maintains a personal blog called Daggle (and maintains his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan. See more articles by Danny Sullivan
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