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These are the qualities — the poker face and the hush, in the service of his also-quiet master — that helped him make winning Barack Obama the presidency look not just easy but preordained. Yes, there was some luck to it. A once-in-a-lifetime candidate, a fast-unspooling economy, a low point for national self-esteem, an opponent who, aside from a brief moment over the summer, was all but inept. But still, it takes impossible talent to make it look so easy. It takes genius and discipline. A campaign-season's worth of silence.

But David Plouffe has something else now. Something that Aldrin lacked, something that eluded Begala and Carville and Atwater and even Karl Rove, who rode his success into the White House. A magic beanstalk that will keep you on the moon, even while you're back down at Starbucks.

David Plouffe has a list.

It was Plouffe (rhymes with bluff) who gathered the president's unprecedented thirteen-million-name contact list, which has grown into a fulsome pulsing beast, and it is Plouffe who now owns it and keeps it under lock and key. Plouffe sent those thirteen million people an e-mail in mid-November and they replied, Yes, I still want to be involved, and yes, David Plouffe, I'll have house parties when you tell me to. Here is who I am socioeconomically and socially. I am boxers; my next-door neighbor is briefs. Now the president has instructed him to make that list a new lever of government.

No president has ever entered office with this much information. The closest thing to it, Begala says, were direct-mail lists like Ronald Reagan's back in 1980. But, he says, "it's a different thing than Reagan writing, 'Send me thirty-five bucks if you want to fight the Commies.' " This list is granular. And it is flexible and transferable to myriad media outlets — even those not yet invented. Begala believes it could potentially "revolutionize progressive politics."

The idea is a national operation, likely named Organizing for America, that will resemble Obama's grassroots operation in reach and love. It will be as finely tuned as the campaign behemoth and funded the same way — no money from third parties. If Obama has a policy initiative he wants to push, or a message he needs to disseminate, or a gaffe he wants to bat down, he will call David Plouffe and Plouffe will unleash the many-million-mouthed dog, just as he did all across America for these past two years.

If you believe in Obama and in the need for change and for a new, streamlined, hyperlinked Democratic party, then this is a watershed idea. It is a mechanism that could truly morph the power structure in Washington — waking up the unused, overslept public, as Plouffe successfully did on the campaign, and making an end run around lobbyists and interest groups.

But if you are part of the Old Guard — part of the pre-Obama DNC or a liberal interest group like the Center for American Progress or labor or the environmental lobby — which has spent years trying to figure out a way to rouse and organize the Democratic machine, then this new initiative might give you pause. Because if Plouffe runs it like he ran the campaign, unless you join the ticket and stay on message, you will be left on the bench, asking Sarah Palin for a light. It is a new Democratic take on the old Bush maxim: Either you will be with Organizing for America, or you will be against it.

"The outside groups are worried about being bulldozed," says one well-placed Democratic source. "The question is, is this shortsighted on behalf of Team Obama? This is the strategy they adopted during their campaign, which was no independent expenditures, no 527's, no outside groups. They would be command central on messaging. And it was a strategy that paid off . . . [because] everything went Obama's way. You can't count on that going forward."

The fear is that the Obama machine will ignore any groups or messages not in sync with the administration. Or worse, that if for some reason Organizing for America falters, there will be a vacuum.

Perhaps it's a silly fear. Misplaced. I mean, just look at David Plouffe sitting there, courteously sipping his Diet Coke from a straw, talking about the right way to get a small white ball into a red cup. He just got Barack Obama elected president.

You can trust David Plouffe. The president sure as hell does.

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