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内容简介:
This is a new, updated edition of the instant classic "Say it Like Obama"! An expanded edition of the highly successful "Say it Like Obama", this book brings readers up to date on how Barack Obama has used the power of the spoken word to drive both personal success and global change. With expert insight into how readers can use the president's techniques to drive change in their own organization, "Say it Like Obama and Win!" includes all-new material including Obama's historic presidential election acceptance speech, the inaugural address, election-winning debates, and communications regarding the economy and foreign affairs.
目录:
Introduction
Ch. 1 The Speech That Started It All 1
Ch. 2 Earning Trust and Confidence 21
Ch. 3 Breaking Down Barriers 41
Ch. 4 Winning Hearts and Minds 65
Ch. 5 Conveying
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