I don't think the American people are going to believe that Barack Obama is a Chicago sleazebag who hangs around with felons. I think both these things are ineffective.
I think people are going to take a look at these two ads and say, "That's conventional negative politics," doesn't really resonate, and it's going to demean both of them.
I think it may demean Obama a little more, because they think he has a little more riding on the breaking through to some sort of new politics, but I think people are going to look at these two ads and say, "Dumb, dumb, dumb."
JIM LEHRER: Dumb, dumb, dumb, Mark?
MARK SHIELDS: No, I don't think so.
JIM LEHRER: Don't think so?
MARK SHIELDS: I will say this. I think John McCain -- the fear of Republicans whom I talked to about John McCain is that he will pull a gaffe, that he will make a mistake, whether it's Sunni-Shias in a debate or in a public setting, which he's done already -- "the economy is not my strong suit" -- a remark like that, and this was one of them, "I'll have my staff get back to you on how many houses."
It's not a question whether he's rich. All great revolutions are led by aristocrats, I think it's fair to say, Franklin Roosevelt being prime among them. But it isn't a question of whether he's rich. It's whether he understands what fellow citizens who aren't rich are going through. And I think that's really the problem that this raises for John McCain.
As far as Obama is concerned, I think he scored on this one because McCain's campaign's tendency was to come back the way they've done very well, and that is to punch and counter-punch and keep punching and counter-punching.
I think they made a mistake by responding, because I think they kept the story alive for a second day.
JIM LEHRER: You mean the McCain...
MARK SHIELDS: I think it might very well have disappeared, absent the retort and response on the part of the McCain campaign. But I think that is the -- that's their modus operandi is, "We're going to bare-knuckle it at every opportunity."
Mark Shields I think [Democrats are] skittishly optimistic, is the way I would put it right now. There's not buyer's remorse, but there are questions.
Syndicated Columnist
Obama's message in Denver
JIM LEHRER: Well, so let's play that out, then, David. The next step is the convention in Denver. Should people expect the Democrats to keep punching McCain? Or is it likely to be, "Hey, let's talk about positive things and the future," as you suggested they should do?
DAVID BROOKS: I think they'll do more of the latter. There's always some of the former.
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